Alarms Ring Loud for Tech Startups to Invest in the Sleep Industry

Sleep deprivation is a huge problem. Whether it’s dreading the dawn or persistent insomnia, a lack of REM sleep has adverse effects on your physical and mental well-being. This has presented health-tech startups with an opportunity to address the problem in a curious albeit intriguing manner.

an attempt to offer solutions towards better and healthier sleep, tech-startups are burning the midnight oil

Ever since connected things became a trend, tech-companies have been losing sleep over edging out competition and capitalizing on opportunities. One such opportunity was the rise of increased awareness for healthcare, leading to a great amount of resources being invested towards the health-tech spectrum of IoT products and services. Staggering statistics reveal nearly 40 million Americans suffer from sleep disorders, subsequently leading to ill health.

In an attempt to offer solutions towards better and healthier sleep, tech-startups are now burning the midnight oil. A wide array of apps, websites and devices offering unique, innovative and borderline quirky solutions for a good night’s sleep are cropping up in every corner of the globe. Why tech startups are losing sleep disorders

Sleep disorders clearly lead to ill health, a problem that demands to be addressed. While it sounds odd initially, this newfound focus of tech-startups is in fact a global attempt to capitalize on a distinctive problem caused by an inconsiderate modern lifestyle.

The cause of this trend draws great resemblance to what drew tech-startups towards healthcare in the first place. In today’s day and age, the average human is getting increasingly active towards better personal health. Prior to IoT, the solution providers were human; doctors and experts who prescribe medication and offer advice. Since connected things however, devices and applications are able to engage consumers quicker, with more precision and from the comfort of their own homes. A domino effect in healthcare eventually paved the way for startups to look at sleep disorders seriously.

The variety of ways in which companies are formulating solutions towards this cause presents a unique case on how IoT has universal applicability. Consider one of the pioneers in sleep-tech Beddit. The company manufactures thin mattress sensors that track movements, snoring and the environment. On crunching data, it offers its owner with solutions on how to improve on their time tucked in. Where falling asleep is an issue, solutions such as Rhythm’s Dreem have popped up. Dreem is a sensory headband that alters brain waves with soft sound stimulations, lulling the user into a deep and comfortable slumber. When it comes to home-tech, Lighting Science has been one of the initiators. They specialize in light bulbs that mimic natural light and alter automatically to your biological clock and typical sleep patterns. In the event a user prevents a more subtle approach, leading app Sleep Genius’ auditory sleep-aid helps lull them into a peaceful siesta.

The endless portfolio of such devices points to a clear conclusion; good sleep is an opportunity. Connected devices that offer critical data of sleeping patterns and disorders are great not just for the end users, but also for the experts they consult. The data crunched by apps and devices from this sector can enable experts to offer more clinical and precise solutions to users who need it the most. Sleep-tech; a thought to sleep on?

Considering the alarming statistics, it comes as no surprise that more investors and newer companies are focusing efforts towards ensuring the masses sleep easy. To top it off, the demand for newer and better innovations towards better sleep is staggering. People yearn for a solution that ensures they can snooze in peace. Knowing their faithful tracker or that latest smart-phone application will monitor them as they doze, ready to deliver a blow by blow account come dawn is a comforting thought. It’s this very thought that has triggered the enormous rise of enterprise towards sleep-tech solutions.

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